The META tag is primarily used to help search engines better index a document by supplying additional information about the document. The types of additional information that META tags can provide include an author's name, a description or short abstract of a document, or a set of keywords for indexing a document. Providing this type of additional information should increase the chance that users will find your documents -- the information they want -- on the Web. In addition to providing indexing information, META tags can also be used to refresh a Web page or to redirect a user from one Web page to another.
Not all search engines use the META tag. For example, AltaVista and InfoSeek use META tags for indexing but Excite does not. Because Penn uses the AltaVista search utility, document developers are encouraged to use META tags to improve the retrieval of their documents by the Penn community.
The META tag is part of the header information of an HTML document. It has a start tag but does not have a corresponding end tag. The tag is placed after the TITLE end tag; and more than one META tag can be used within a document, depending on the type of information that you want to provide.
1. Log in into blogger
2. Click Layout
3. Click EDIT HTML tab
4. Click Download Full template and please back up first. (important)
5. Search for the following code
<b:include data=’blog’ name=’all-head-content’/>
4. Now place the following code just below <b:include data=’blog’ name=’all-head-content’/>
<meta content=’DESCRIPTION HERE‘ name=’description’/>
<meta content=’KEYWORDS HERE‘ name=’keywords’/>
<meta content=’AUTHOR NAME HERE‘ name=’author’/>
Like Below The Image
#Now just change ext in red with your own text. ‘Keywords’ meta tag can have any number of keywords.
Analyzing Meta Tags
Adding meta tags to your website/blog is not enough. You should check if they are proper. Meta Tag Analyzer can be used for this purpose. I use web based meta tag analyzer from SeoCentro.com It does not require you to register. Just fill your website URL and anti-spam code and you will be produced with a ‘Meta Tag Analysis Report‘ (see the image below).
You should have meta tags relevancy more than 90%. If it is not so, try changing your meta tags content. Please do not include many keywords as some search engines will ban your website. Also, do not repeat the keyword more than 3 times.If everything works fine, you will see your meta description appear below your website title in search results. (see the image below)
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